US Market

With a population of in excess of 323 million, the United States remains the world’s largest economy and by far the largest consumer market in the world. While its size means the US can be very lucrative, it is also one of the most competitive markets and has one of the highest ‘failure’ rates for exporters. Selecting the most appropriate partner(s) and accessing the correct channels to market can be the ‘make or break’ of your US business and getting it right up front can save you a lot of time, money and energy.

If you have never exported before, we highly recommend seeking advice from organisations such as Austrade, NZTE and the Australian Institute of Export before considering the US market. They have some great online resources on getting into export as below:

Due to its competitive and complex nature, it is unlikely that the US will be your first export destination. We strongly recommend “cutting your teeth” in other international markets before looking at the US.

Trade and Economic Relationship
The United States is Australia's most important economic partner country (when both goods and services trade, as well as investment stock are considered). The United States is Australia's largest two-way investment partner, with the two-way investment stock reaching over $1.3 trillion in December 2014. In 2015, the United States was Australia’s second-largest two-way trading partner in goods and services (after China), at $70.2 billion.
The Australia-United States Free Trade Agreement (AUSFTA) entered into force on 1 January 2005. Upon AUSFTA's entry into force, more than 97 per cent of Australia's non-agricultural exports to the United States (excluding textiles and clothing) became duty free and two-thirds of agricultural tariff lines went to zero. Under AUSFTA, for the first time, Australian companies have access to the federal government procurement market in the United States and the government procurement markets of 31 US states. Since AUSFTA entered into force, bilateral trade has grown by around one third.
Source: Department of Foreign Affairs and Trade (DFAT)
New Zealand
In the year to December 2015, New Zealand exported over NZ$5.8 billion worth of merchandise to the United States. New Zealand’s top exports were meat, caseins, dairy products and wine. New Zealand and the United States have a well-founded investment partnership. The United States is New Zealand's second largest source and destination of foreign direct investment (FDI) after Australia. As of 31 March 2016, United States direct investment in New Zealand totalled over NZ$7.7 billion (around 8% of total FDI in New Zealand). As of 31 March 2011 New Zealand direct investment in the United States totalled NZ$3.8billion (16.5% of total New Zealand direct investment overseas).
Source: New Zealand Ministry of Foreign Affairs and Trade (MFAT)